AmeriHealth Caritas

Senior Corporate Media Relations Specialist

Philadelphia, Pennsylvania


Overview

Responsibilities:

  • Primarily responsible for supporting media relations strategies and messaging that serve to protect and advance the reputation of ACFC with a variety of external constituencies.

  • Working with regional manager, media relations, help identify and develop opportunities to raise the profile of AmeriHealth Caritas brands with target audiences in mainstream and trade media

  • Monitor target publications to identify the interests of journalists and AmeriHealth Caritas alignment with key propositions and messages

  • Maintain a database of press coverage

  • Regularly pitch – and successfully place – positive stories about ACFC and its LOBs

  • Develop relationships with media and handle media outreach strategies for optimal results

  • Assist in the development of press releases, FAQs, talking points, media statements, fact sheets, backgrounders, op-eds, and bylines

  • Monitor industry for issues that may impact the company or its line of business

  • Assist in the development of issues management statements, talking points and Q and A, as needed

  • Develop and execute media strategies for special events/community relations

Education & Experience

  • Bachelor’s Degree in Communications, Journalism or related field required

  • Five years of direct media relations experience

  • Strong critical thinking skills; can anticipate media questions and craft effective messaging

  • Familiarity with social media

  • Strong pitching skills; demonstrated success making media placements

  • Demonstrated success building relationships with reporters

  • Excellent researching, writing, editing and proofreading skills

  • Advanced computer skills, including Microsoft Office suite.

Posted: Sep 11, 2018